Full transcript
The other kind of interesting insight
that we developed, which took time, is I
imagine at your house you have a
security system, you might have a gate
to your house, you probably have a dog.
You have all these things, right?
They do two things that actually not
helpful. They tell you a crime has
happened. They don't actually help you
solve it.
And then what about your neighbor?
And so what we'd realized is that every
single security system was focused on
the individual. Yes.
But like I think about my my life in
Atlanta, there was this a crazy random
act of violence a couple years ago. Like
my wife wouldn't run outside for a year.
And I was like what had nothing to do
with us. It was like it was like a mile
away.
Yes. And so the whole kind of
premise became that you have to build a
safety system for a community. Yes. Cuz
that's actually what you feel. I mean
you live in San Francisco, you get it.
Like even if you've never been a victim,
if crime is up, Yeah. it's really bad.
So it was all neighborhoods for the
first three or four years of the
business.