Amazon cancels Ring-Flock deal amid privacy backlash
Straight Arrow2.4K viewsFeb 13, 20260:59142 words
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Amazon says it has scrapped plans to
link its Ring doorbell cameras with the
police tech company Flock Safety. The
decision follows mounting criticism over
privacy concerns and just days after
Amazon aired a Ring ad during the Super
Bowl that renewed scrutiny. The proposed
partnership announced in October would
have created a feature called community
requests, allowing Ring users to opt in
and share doorbell footage with law
enforcement. The Super Bowl ad
highlighted a separate consumer feature
called Search Party, which allows Ring
users to share video to help locate lost
pets. Critics argued that pairing
neighborhood doorbell cameras with
police systems and potentially with
facial recognition tools could allow
authorities to track people. Amazon and
Flock say the decision to end the
agreement was mutual. Neither company
tied the move directly to the backlash
over the ad.
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